{"title":"Digital Products","description":null,"products":[{"product_id":"zaloha-serveru","title":"Server backup","description":"\u003cp\u003eA copy of your server in a secure off-site location. Every night, a full backup is sent from your server, encrypted with a password that only you know.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is backed up\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n  \u003cli\u003eautomation and billing databases\u003c\/li\u003e\n\n  \u003cli\u003eissued invoices and uploaded files\u003c\/li\u003e\n\n  \u003cli\u003ethe encryption key, without which the saved account logins could not be read from the backup\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n  \u003cli\u003eyou set it up with one command, which we will email to you immediately after purchase\u003c\/li\u003e\n\n  \u003cli\u003ethe backup then runs automatically every night, so you don't have to think about it\u003c\/li\u003e\n\n  \u003cli\u003ethe last week is kept, and older ones are deleted automatically\u003c\/li\u003e\n\n  \u003cli\u003eif a backup fails to arrive for two consecutive nights, we will let you know\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow much space is included\u003c\/strong\u003e\u003cbr\u003e\nYou have 20 GB at your disposal, which is more than enough for a standard shop.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSecurity\u003c\/strong\u003e\u003cbr\u003e\nThe backup is encrypted with a password you choose yourself. Without it, no one can open it, not even us. It is entirely up to you whether you entrust us with a copy of that password or keep it to yourself.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePrice\u003c\/strong\u003e\u003cbr\u003e\nOne hundred crowns per month. If you pay a year in advance, you only pay for ten months.\u003c\/p\u003e","brand":"Pavel Mencl","offers":[{"title":"3 months","offer_id":64632995643769,"sku":"DIG-ZALOHA-SERVERU-3-MESICE-CESTINA","price":300.0,"currency_code":"CZK","in_stock":true},{"title":"6 months","offer_id":64632998199673,"sku":"DIG-ZALOHA-SERVERU-6-MESICU-CESTINA","price":600.0,"currency_code":"CZK","in_stock":true},{"title":"12 months","offer_id":64632998232441,"sku":"DIG-ZALOHA-SERVERU-12-MESICU-CESTINA","price":1000.0,"currency_code":"CZK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2615\/3593\/files\/zaloha-serveru.png?v=1789800087"},{"product_id":"profil-politika","title":"Candidate Brand Profile","description":"\u003cp\u003eAn evening at the kitchen table, an empty document. The decision has been made: you are going to run.\u003c\/p\u003e\n\u003cp\u003eAnd the first question your neighbour, a journalist and your own party will ask is: “Why you?”\u003c\/p\u003e\n\u003cp\u003eYou have the answer in your head. It just hasn’t been written down yet in a way that everyone who speaks for you says it the same way, and that holds up even when someone attacks you.\u003c\/p\u003e\n\u003cp\u003eCandidate Brand Profile is a guide in Claude Code that interviews you. First it finds out where and in which election you are running, then it asks about your life, your voters, your opponents and your weak points. After every answer it follows up until you say a sentence you would say in your local pub, not on a billboard. From your answers it builds a one-page profile and a brand book that artificial intelligence uses to write your posts and speeches.\u003c\/p\u003e\n\u003ch2\u003eYour words, not an agency’s\u003c\/h2\u003e\n\u003cp\u003eThe brand book is built on your stories, your words and on what would never come out of your mouth. You get your story in three lengths, ten seconds at the door, one minute for an interview and five minutes for a public meeting, and you practise them aloud.\u003c\/p\u003e\n\u003ch2\u003eYour answer to an attack, ready before it comes\u003c\/h2\u003e\n\u003cp\u003eThe interview also asks what nobody wants to be asked: your weakest point, what may surface, the hardest question a journalist could ask. You prepare your answers calmly at the table, not on the day the article comes out. The answers are saved as files on your computer, and nothing you mark as private gets into the brand book. The conversation itself is processed by the Claude service under the terms of your account.\u003c\/p\u003e\n\u003ch2\u003eMade for your election\u003c\/h2\u003e\n\u003cp\u003eThe guide looks up by itself which elections your country has, how people vote in them and what the body you are running for actually decides. If you promise a building your body doesn’t decide on, it warns you and helps you rewrite the promise. And it knows whether to tell voters “give me your cross” or “vote for our list”.\u003c\/p\u003e\n\u003ch2\u003eWhat to do with the brand book\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYou paste it into a chat with artificial intelligence and write what you need: a post about the opening of a playground, an answer to a journalist, a speech for a meeting.\u003c\/li\u003e\n\u003cli\u003eWhen more people join you, they will all write with one voice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat comes after the brand book\u003c\/h2\u003e\n\u003cp\u003eThe brand book is the base that further guides build on. Each one also works on its own, and when it finds your brand book, it takes over what it already knows about you.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eVoter Map\u003c\/strong\u003e goes through the results of the last two or three elections in your district, polling station by polling station, from public data. It shows where you are strong, where the votes are at stake and where people don’t vote, calculates your election target and prepares a voter survey with you. If you have it, Candidate Brand Profile compares your answers with it.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVisual Brand Book\u003c\/strong\u003e finds out from your photos which colours suit you, what to wear, what background to be photographed against and how to compose posts so that people recognise you at first sight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eYou drag one file into Claude Code and write “install this”. The interview has an opening block about the election and eight areas, three to four hours in total, easily split over several evenings. Everything is saved as you go. You can answer on your own, or a team member or consultant can go through the interview with you and type your answers. You choose the language of the product above the purchase button, from 45 languages. You receive the e-mail, the installation and the guide in that language, and the guide talks to you in the language you write in.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAn overview of your election: how people vote, how to move up the list, what the body decides and what must be verified, with sources.\u003c\/li\u003e\n\u003cli\u003eA one-page candidate profile as a PDF, to print and to approve.\u003c\/li\u003e\n\u003cli\u003eA brand book for working with artificial intelligence: why you are running, for whom, how you differ from your opponents, how you speak, words you never use, your story in three lengths, a programme with measures of success, prepared answers to attacks and a check for every text.\u003c\/li\u003e\n\u003cli\u003eA confidential file “What may surface”, only for you and your closest team.\u003c\/li\u003e\n\u003cli\u003eA word-for-word record of all areas of the interview, to come back to at any time.\u003c\/li\u003e\n\u003cli\u003eSix follow-up steps: research of your opponents from public data, fifteen slogans with a recommended main slogan, a simple campaign plan as a PDF from today until the election, a check of your website and social media with a proposed page and opening text, crisis scenarios for the hardest situations and a review after the election with lessons for the next campaign.\u003c\/li\u003e\n\u003cli\u003eA user guide as a PDF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA sample from the brand book\u003c\/h2\u003e\n\u003cp\u003eA made-up candidate, not a real person.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe ten-second story: “I’m Jana Malá, I’ve taught at the local school for twenty years. I’m running because the children of Lipová have no nursery to go to, and I want to solve that within four years.”\u003c\/li\u003e\n\u003cli\u003eWords: she says “here in Lipová”, “I’ve done the maths”; never “systemic solution”, “synergy”.\u003c\/li\u003e\n\u003cli\u003eAttack: “A teacher has no experience with budgets.” Answer: “For twenty years I’ve been working out how many children fit into a classroom. I’ve worked out the nursery too: forty places are missing and I know where to find them.”\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow much you save\u003c\/h2\u003e\n\u003cp\u003eOtherwise the same work is done by a consultant, paid by the hour. The licence is for one candidate, so we count one.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAn interview with a consultant, three to four hours at about 120 €: about 360 to 480 €.\u003c\/li\u003e\n\u003cli\u003eWriting the profile, brand book, slogans and plan, roughly eight to twelve hours at about 120 €: about 960 to 1,440 €.\u003c\/li\u003e\n\u003cli\u003eMedia training for awkward questions, one day in a small group: about 360 to 600 €.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAltogether roughly 1,680 to 2,520 € excluding VAT for one candidate. Candidate Brand Profile costs the price shown on this page, once.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRates according to the published price lists of Czech agencies for consultations and media training, as of October 2026, converted to euros at an approximate exchange rate of 25 CZK per euro. The number of hours is our estimate.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eLicence\u003c\/h2\u003e\n\u003cp\u003eFor one candidate and their team: at most 1 profile per purchased copy, one profile is one candidate. The profile is assigned to the candidate’s name as soon as you confirm it at the start, exactly as it will be on the ballot. A confirmed name can no longer be changed. You can add more candidates with an Additional Licence for Your Product. When you buy the same product again, the price is reduced by 20 %. You can buy it right in this cart or any time later under the same account or e-mail address, and nothing needs to be reinstalled. For a whole list or a party we will gladly prepare an offer for you. Documents from the guide carry a short note at the end saying they were made with this product. On a website you adjust following the guide, it belongs in the footer.\u003c\/p\u003e\n\u003ch2\u003eWhat you need\u003c\/h2\u003e\n\u003cp\u003eA computer with Windows or a Mac, a Claude Pro account or higher, and internet access. You can download the Claude desktop app for free from claude.com\/download. The product installs everything else by itself, including Python for making PDFs.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat happens to my answers?\u003c\/strong\u003e Your answers, profile and brand book stay as files on your computer. The conversation itself is processed by the Claude service under the terms and privacy settings of your account. What you mark as private doesn’t get into the brand book, only the rule that it won’t appear in the campaign.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy not just use an ordinary chat with artificial intelligence?\u003c\/strong\u003e A chat writes what you ask it to. Candidate Brand Profile asks first: one question at a time, with follow-ups, in a fixed order, and it saves everything, so you can continue a week later. It looks up the rules of your election by itself and makes sure you don’t promise what your body doesn’t decide.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe election is two years away. Does it make sense to start now?\u003c\/strong\u003e Yes. The simple campaign plan follows how much time is left: with more time it divides it into months and phases, and the last fourteen days into days. You then use the brand book from your very first post.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe election has just ended. What use is this to me now?\u003c\/strong\u003e The guide goes through the result with you and writes down what worked and what didn’t, so that the next campaign starts a step further. And you use the brand book in your work as a councillor or in opposition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWon’t it sound like artificial intelligence?\u003c\/strong\u003e The brand book is built on your own words, stories and texts, and it also contains the words you never use. Before publishing, every text goes through three check questions from the brand book, and phrases typical of artificial intelligence are struck out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI don’t have four hours in one go.\u003c\/strong\u003e No problem. Everything is saved as you go, so you can continue at any time, even over several evenings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan someone from the team lead the interview?\u003c\/strong\u003e Yes. They read the questions aloud and type your answers. Answers the team only estimates are marked by the guide and gone through with you before the end.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it work outside the Czech Republic?\u003c\/strong\u003e The guide looks up elections in any country and talks in the language you write in.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need technical knowledge?\u003c\/strong\u003e No. You drag the file into Claude Code and write “install this”. The product installs Python and the other tools by itself.\u003c\/p\u003e\n\u003cp\u003eCANDIDATE BRAND PROFILE | a guide in Claude Code | for candidates and their teams in any election\u003c\/p\u003e\n\u003cp\u003eWhenever you decide to run, within a few evenings you can have it written down: who you are and why people should vote for you.\u003c\/p\u003e","brand":"Pavel Mencl","offers":[{"title":"Default Title","offer_id":64767897633145,"sku":"DIG-PROFIL-POLITIKA","price":2298.0,"currency_code":"CZK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2615\/3593\/files\/profil-politika-jazyk-en.webp?v=1791747584"},{"product_id":"vizualni-brandbook","title":"Visual Brandbook","description":"\u003cp\u003eThe morning before a photoshoot, an open wardrobe. The navy blazer, or the grey one? The white shirt, or the light blue one?\u003c\/p\u003e\n\u003cp\u003eYou reach for what you always wear. And in the photo you look tired, even though you slept well.\u003c\/p\u003e\n\u003cp\u003ePeople see you before they read a single word of yours. On a poster, in a preview on a phone, on stage. They make up their minds in two seconds.\u003c\/p\u003e\n\u003cp\u003eVisual Brandbook is a guide in Claude Code. With it you find out which colors suit you, which background makes your photo stand out, what to wear and how to put posts together so that people recognize you at first glance.\u003c\/p\u003e\n\u003cp\u003eNo face for your brand? A company, a shop or a product can present itself with a logo or the product. The brand colors then come from the logo, the product and the profile, and the backgrounds are tested right on them.\u003c\/p\u003e\n\u003ch2\u003eColors you see on your own photo\u003c\/h2\u003e\n\u003cp\u003eThe computer cuts your figure out of the photo and places twenty-four colored scarves under your chin. Your face is never edited, only the color beneath it changes. You see at once in which color your skin comes alive and in which it turns grey. You decide, together with the people who know you. Claude adds a recommendation and says how sure it is.\u003c\/p\u003e\n\u003ch2\u003eBackgrounds you won't blend into\u003c\/h2\u003e\n\u003cp\u003eThe same portrait on sixteen backgrounds, also at the size of a preview on a phone. Dark hair gets lost on a dark background, light hair on a light one. You see where you stand out, and you take away two backgrounds, an accent color and a text color for your posts.\u003c\/p\u003e\n\u003ch2\u003ePosts in your colors\u003c\/h2\u003e\n\u003cp\u003eThe interview turns into post types that fit what you do for a living, and samples with your real photo. When Canva is connected to Claude, it creates templates there in your colors, with your photo without its background. You set up the Brand Kit yourself, following the guide step by step. If your brand has no logo yet, it designs a simple logo with you from the name or a monogram and, with Canva connected, creates it right away.\u003c\/p\u003e\n\u003ch2\u003eWhat to do with the brandbook next\u003c\/h2\u003e\n\u003cp\u003eSend the PDF and the list of photos to have taken to your photographer. Paste the version for AI into a new chat with artificial intelligence, and it will design graphics and check posts by it. Take the page with your colors when you go shopping.\u003c\/p\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eYou drag one file into Claude Code and type \"install this\". Then usually three sessions of about an hour each: the interview and your current photos, testing colors and backgrounds, style and posts. Between the first and the second you take three photos by a window, following the guide. Everything is saved as you go, so you can continue at any time. Without a face for the brand it usually takes two sessions.\u003c\/p\u003e\n\u003cp\u003eSuitable for politicians, entrepreneurs, coaches, doctors, therapists, salespeople and speakers, and for companies, shops and products.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVisual Brandbook as a PDF: your colors as swatches with codes, colors to avoid, a neutral wardrobe base, backgrounds and post colors, sample posts, cuts, glasses and accessories, tips for camera and stage, a photo plan, a draft shopping list and what never to do.\u003c\/li\u003e\n\u003cli\u003eThe same brandbook for working with artificial intelligence, with color codes and ready rules for graphic briefs.\u003c\/li\u003e\n\u003cli\u003eComparison tables of clothing colors and backgrounds on your photo, also at the size of a preview on a phone.\u003c\/li\u003e\n\u003cli\u003eSample posts with your photo in your colors.\u003c\/li\u003e\n\u003cli\u003ePost templates in Canva (with Canva connected Claude creates them, otherwise an exact guide) and a guide to the Brand Kit.\u003c\/li\u003e\n\u003cli\u003eA simple logo as a PNG with a transparent background, if your brand does not have one yet.\u003c\/li\u003e\n\u003cli\u003eA photo guide as a PDF that you can send to whoever takes your photos.\u003c\/li\u003e\n\u003cli\u003eNotes for a stylist, if you want to have the result checked in person.\u003c\/li\u003e\n\u003cli\u003eA user guide as a PDF with examples of photos done right and wrong.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA sample from a brandbook\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eAn invented person, not a real client.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eJana, a doctor, gives talks for patients. Color type: cool summer, second closest soft summer, medium certainty (the light differed between the photos). Colors yes: navy blue, ash grey, powder pink, lavender. Avoid: mustard and terracotta, petrol blue instead. Post backgrounds: cream for tips, navy for invitations to talks, the accent color raspberry only for dates and links.\u003c\/p\u003e\n\u003ch2\u003eYour photos stay with you\u003c\/h2\u003e\n\u003cp\u003eEverything is processed on your computer and in the conversation with Claude. The edited photos from testing colors are only for you and never go out.\u003c\/p\u003e\n\u003ch2\u003ePersonal consultation\u003c\/h2\u003e\n\u003cp\u003eA borderline case is best checked in person, with real fabrics. We can arrange an online or in-person consultation with a stylist for you individually, outside the scope of this product.\u003c\/p\u003e\n\u003ch2\u003eHow much you save\u003c\/h2\u003e\n\u003cp\u003eOtherwise a stylist determines your colors and style, and you pay by the hour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColor analysis and style consultation with a stylist: about €190 to €310.\u003c\/li\u003e\n\u003cli\u003eA stylist does not make backgrounds, sample posts or Canva templates. A graphic designer charges from about €80 for a set of custom post templates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAn online color analysis from a photo tells you your type, but does not show the colors on your face, the backgrounds or the posts.\u003c\/p\u003e\n\u003cp\u003eVisual Brandbook costs the price shown on this page, paid once, and you get both: colors and backgrounds, sample posts and Canva templates. If you still go to a stylist, you arrive with ready material and shorten the appointment by about three hours. At a rate of about €50 to €80 per hour, that is about €150 to €250.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePrices based on the published price lists of Czech stylists and graphic designers as of October 2026, converted to euros at an approximate exchange rate. The number of hours saved is our estimate.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eLicence\u003c\/h2\u003e\n\u003cp\u003eFor one person and at most one profile per purchased copy (one profile = one brand). The licence is used when the profile is created at the start. At the end of the interview you can correct the name of the same brand once, then the profile is locked. You get another profile by putting more copies in the cart, or by buying the Additional Licence for Your Product. We arrange a team licence individually. The installation file carries your name and order number, so please do not send it to anyone.\u003c\/p\u003e\n\u003ch2\u003eWhat you need\u003c\/h2\u003e\n\u003cp\u003eA computer with Windows or a Mac, a Claude Pro account or higher, and internet. You can download the Claude desktop app for free at claude.com\/download. We assume you have Canva Pro or a higher plan, which is a separate subscription. For the photos, a phone, a white A4 sheet of paper and someone to take your picture. Everything else, including Python and the photo processing program, is installed by the product itself. The guide speaks your language. You choose the language of the product on this page, above the buy button.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eIs the estimate of the color type reliable?\u003c\/em\u003e From a photo it is always only an estimate, mainly because of the light. That is why Claude gives it with a level of certainty, and the comparison with your own eyes on your photo decides. For borderline cases you get notes for checking it in person.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eI don't have Canva Pro.\u003c\/em\u003e The interview, the color testing, the PDF and the version for AI all work without it. You need Canva Pro for the Brand Kit and the templates. Canva offers a free trial.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhere do my photos go?\u003c\/em\u003e They are saved only on your computer and processed there and in the conversation with Claude, under the terms of your account. They are not uploaded to any other app.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIs it suitable for men too?\u003c\/em\u003e Yes. The scarf under the chin stands in for a shirt, a sweater or a tie, and the advice on cuts, glasses and beards is for men too.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eI have nobody to take my photo.\u003c\/em\u003e A phone on a tripod or propped up on books with the self-timer is enough. No close-up selfies, they distort the face.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDo I need technical skills?\u003c\/em\u003e No. You drag the file into Claude Code and type \"install this\". The product installs Python and the photo processing program itself.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eI already have a Personal Brand Profile, a Business Profile or a brandbook from an agency.\u003c\/em\u003e Whatever the Personal Brand Profile or the Business Profile already knows about your brand, Claude takes over by itself and does not ask again. Attach the brandbook from an agency at the start.\u003c\/p\u003e\n\u003cp\u003eVISUAL BRANDBOOK | guide in Claude Code | for personal brands, companies and products | price shown on this page\u003c\/p\u003e\n\u003cp\u003eThe next time you stand in front of your wardrobe, you will know what to reach for. And your photographer will get the brandbook before pressing the shutter.\u003c\/p\u003e","brand":"Pavel Mencl","offers":[{"title":"Default Title","offer_id":64774890226041,"sku":"DIG-VIZUALNI-BRANDBOOK-CESTINA","price":2298.0,"currency_code":"CZK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2615\/3593\/files\/vizualni-brandbook-jazyk-en.webp?v=1792232863"},{"product_id":"mapa-volicu","title":"Voter map","description":"\u003cp\u003eA Saturday morning at a booth in the square, two hundred flyers in your bag. You hand out thirty.\u003c\/p\u003e\n\u003cp\u003eBy the evening, you're wondering where to go next. Which housing estate? Which street should you ring the doorbell on? And what should you talk about once someone opens the door?\u003c\/p\u003e\n\u003cp\u003eThe Voter Map is a guide within Claude Code. Using public data, it determines what your district looks like, helps you prepare a survey for voters, and, based on the responses, tells you what to talk about, what to skip, and where to go.\u003c\/p\u003e\n\u003ch2\u003eWhere you are strong and where the votes are up for grabs\u003c\/h2\u003e\n\u003cp\u003eThe guide downloads election results by precinct and draws a map in four colors: where you just need to get people to the polls, where the race is competitive, where people don't vote, and where it’s not worth going. You immediately know where to send flyers and where to go in person.\u003c\/p\u003e\n\u003ch2\u003eHow many votes you need and from whom\u003c\/h2\u003e\n\u003cp\u003eBased on past elections and voter turnout, the guide calculates how many votes or preferential checkmarks you need and tells you where to find them. It identifies who always votes for you, who would vote for you but only makes it to the polls occasionally, who is still hesitant, and—in municipal elections—who votes for another party but will give you a checkmark. You can find each group on the precinct map. It only works with totals, never with specific individuals.\u003c\/p\u003e\n\u003ch2\u003eWhat troubles the district, with evidence\u003c\/h2\u003e\n\u003cp\u003eWho lives in the district, unemployment rates, foreclosures, the municipal budget, and what the local council is dealing with. Compared to the region and the republic, with a source and year for every figure. Only totals for precincts and municipalities, nothing about specific people.\u003c\/p\u003e\n\u003cp\u003eThen, it compares this with your three key topics. What fits, what you're silent about even though it’s bothering people, and what you can safely leave out.\u003c\/p\u003e\n\u003ch2\u003eA survey you can actually aggregate\u003c\/h2\u003e\n\u003cp\u003eData tells you the \"what,\" but not the \"why.\" That’s why a short, anonymous survey is created in three formats featuring the same questions: a web form, paper for the booth, and a flyer with a QR code for mailboxes in selected precincts.\u003c\/p\u003e\n\u003cp\u003eIt also asks where people get their news about the municipality and which candidates they recognize. You immediately know how to reach them and whether they even know who you are.\u003c\/p\u003e\n\u003ch2\u003eRecommendations, not a pile of tables\u003c\/h2\u003e\n\u003cp\u003eThe responses are evaluated by age and part of the municipality, including verbatim quotes. At the end, you get three confirmed topics, what to skip, and where to go.\u003c\/p\u003e\n\u003cp\u003eIt also monitors legal requirements: survey results must not be published starting from the third day before the election. The guide calculates and reminds you of the exact date.\u003c\/p\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eYou drag one file into Claude Code and type “install this.” Introductory questions take fifteen minutes, the district map takes thirty to sixty minutes, and the survey takes half an hour. Then, you spend two to four weeks collecting responses, and the evaluation takes another half hour.\u003c\/p\u003e\n\u003cp\u003eIt covers Czech municipal and district elections, as well as regional, Senate, and parliamentary elections. If you have a Politician Profile, it incorporates what it already knows about you.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eA PDF map of the district with a precinct overlay and a ranking of issues.\u003c\/li\u003e\n\n\u003cli\u003eYour election goal and voter groups with the precincts where you can find them.\u003c\/li\u003e\n\n\u003cli\u003eA survey in three formats and a step-by-step guide on how to set up the form.\u003c\/li\u003e\n\n\u003cli\u003eAn evaluation of the survey and a one-page summary in PDF format.\u003c\/li\u003e\n\n\u003cli\u003eA ready-to-use post and flyer with the results, written honestly so the survey isn't presented as a poll of the entire municipality.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eHow much you save\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eDistrict analysis and precinct map: roughly eight to twelve hours of a consultant's time at 3,000 CZK per hour: 24,000 to 36,000 CZK.\u003c\/li\u003e\n\n\u003cli\u003eA rapid public opinion poll from an agency: 40,000 to 254,000 CZK, with an average of 147,000 CZK excluding VAT.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003eA survey is no substitute for a representative poll. However, for a fraction of the price, it will tell you what is bothering the people in your district.\u003c\/p\u003e\n\u003cp\u003eThe Voter Map costs 1,608 CZK (69.95 €) as a one-time fee.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePoll prices according to the Ústí Region Price Map, consultant rates based on published price lists of Czech consultants, as of October 2026. The number of hours is our estimate.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat you need\u003c\/h2\u003e\n\u003cp\u003eA computer with Windows 10 or 11, or a Mac with macOS 13 or later, a Claude Pro account or higher, and internet access. The Claude application is free at claude.com\/download. For the survey, a free account on Tally or Google Forms. Everything else, including Python, is installed by the product itself.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVOTER MAP | guide in Claude Code | for candidates for municipal, regional, Senate, and parliamentary elections | 1,608 CZK (69.95 €)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHow many more Saturdays do you intend to spend at a booth handing out flyers blindly, when you could have a guide on where to go and what to talk about in your hands as early as this month?\u003c\/p\u003e","brand":"Pavel Mencl","offers":[{"title":"Default Title","offer_id":64776681652601,"sku":"DIG-MAPA-VOLICU-CESTINA","price":1608.0,"currency_code":"CZK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2615\/3593\/files\/mapa-volicu.webp?v=1791025909"},{"product_id":"profil-osobni-znacky","title":"Personal Brand Profile","description":"\u003cp\u003eSunday evening, laptop on your knees and an empty “About me” box on your website. Tomorrow morning three clients are waiting, and once again the text won't get written.\u003c\/p\u003e\n\u003cp\u003eYou know how to massage, coach, teach or advise. But nobody ever taught you how to write about yourself.\u003c\/p\u003e\n\u003cp\u003eSo your website shows a sentence anyone in your field could have written.\u003c\/p\u003e\n\u003cp\u003ePersonal Brand Profile is a guide in Claude Code. It asks about your work and your clients, not about marketing, and keeps asking until you say a sentence that is truly yours. From your answers it builds a brandbook: a document you paste into a chat with AI, and the AI starts writing in your voice.\u003c\/p\u003e\n\u003ch2\u003eSounds like you, not like a catalogue\u003c\/h2\u003e\n\u003cp\u003eThe brandbook is built on your stories and your words. Even on what you would never say to a client. Your website, a post, a reply to an enquiry or a service description then sound like you, not like the competitor down the street.\u003c\/p\u003e\n\u003ch2\u003eKnows what you must not promise in your field\u003c\/h2\u003e\n\u003cp\u003eAt the start, the guide looks up the rules of your field by itself. A massage therapist must not promise a cure, a financial adviser must not promise returns and a coach must not present coaching as therapy. Every promise that would break the rules is rewritten with you into one that is true and allowed.\u003c\/p\u003e\n\u003ch2\u003eA name that is still free\u003c\/h2\u003e\n\u003cp\u003eAt the end it picks a brand name with you and checks the domain, the name on social media and trademarks.\u003c\/p\u003e\n\u003ch2\u003eWhat to do with the brandbook next\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eReady-made prompts for AI: website text, a post, a reply to a review, a service description for an online shop or a booking system.\u003c\/li\u003e\n\u003cli\u003eA website brief you can use to build your website yourself, or let the Web product build it for you.\u003c\/li\u003e\n\u003cli\u003eColours, fonts and photos are covered by the Visual Brandbook product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eYou drag the file into Claude Code and type “install this”. Ten blocks of questions, three to four hours, spread over several evenings if you like. What is private stays on your computer.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYour personal brand profile on one page as a PDF.\u003c\/li\u003e\n\u003cli\u003eA brandbook for working with AI.\u003c\/li\u003e\n\u003cli\u003eNine follow-up steps: competitor research, introduction and bio for your website, social media and directories, a website brief, 24 finished social media posts with design tips, an objection library with practice for your first consultation, client communication templates, a review of your website and social media, a 90-day plan, and after 90 days a joint review: what brought clients and what to adjust in the brandbook.\u003c\/li\u003e\n\u003cli\u003eA guide as a PDF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA sample from the brandbook\u003c\/h2\u003e\n\u003cp\u003eA made-up person, not a real client.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSentence about herself: \u003c\/strong\u003e“I help people who sit at a computer all day so their back doesn't hurt in the evening. I give massages in Brno and I always show you what you can do yourself at home.”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWords: \u003c\/strong\u003euses “stiff muscles”, “loosen up”; never “I'll cure”, “miraculous”; instead “eases”, “helps loosen”.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eObjection “That's expensive.” \u003c\/strong\u003eReply: “I understand. An hour costs 40 euros and you leave with exercises for home, so you don't need to come to me every week.”\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow much you save\u003c\/h2\u003e\n\u003cp\u003eOtherwise the same work is done by a marketing consultant and a copywriter. We count one profile, that is one brand.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrand strategy from a consultant: from about 600 euros excluding VAT.\u003c\/li\u003e\n\u003cli\u003e24 social media posts from a copywriter, roughly eight standard pages at about 60 to 120 euros each: about 480 to 960 euros.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAltogether from about 1,080 euros for one profile. Personal Brand Profile is a one-off payment at the price shown on this page.\u003c\/p\u003e\n\u003cp\u003eRates based on the published price lists of Czech consultants and copywriters, as of October 2026, converted at about 25 Czech crowns to the euro. The number of standard pages is our estimate.\u003c\/p\u003e\n\u003ch2\u003eLicence\u003c\/h2\u003e\n\u003cp\u003eFor one person and one profile per purchased copy, one profile per brand. The licence is used when the profile is created, that is when you confirm the brand name at the start of the interview. At the end of the interview you confirm everything once more and can correct the name once, as long as it is the same brand; then the profile is locked and a different brand means another licence. You can add a profile for another brand as an Additional Licence for Your Product. When you buy the same product again, the price is reduced by 20 %. You can buy it right in this cart or any time later under the same account or e-mail address, and nothing needs to be reinstalled. Websites and online shops built from the product carry in their footer a short sentence that matches the profile, for example “I built this website myself, with no technical skills, thanks to Pavel Mencl's products.”, with a link to the shop, and automated e-mails a similar sentence about the automation; invoices do not (Art. VIII a of the Terms and Conditions).\u003c\/p\u003e\n\u003ch2\u003eWhat you need\u003c\/h2\u003e\n\u003cp\u003eA computer with Windows or a Mac, a Claude Pro account or higher, and internet access. You can download the Claude desktop app for free at claude.com\/download. Everything else, including Python for making PDFs, the product installs by itself.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWon't it sound like AI? \u003c\/strong\u003eThat is why there are so many questions. You answer in your own words, typing or speaking by dictation, and the guide learns from your answers and your texts how you speak: how long your sentences are, how you build them, in which order you put your words, which words you use and which you never use. That is how it writes the brandbook and everything after it. Every text goes through a check before it is published: does it sound like you, and does it contain any phrases typical of AI.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI don't have four hours in one go. \u003c\/strong\u003eNo problem. Everything is saved as you go, so you can continue whenever you want, over several evenings if you like.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat happens to my answers? \u003c\/strong\u003eYour answers, profile and brandbook stay as files on your computer. The conversation itself is processed by the Claude service under the terms and privacy settings of your account.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need technical skills? \u003c\/strong\u003eNo. You drag the file into Claude Code and type “install this”. The product installs Python and the other tools by itself.\u003c\/p\u003e\n\u003cp\u003ePERSONAL BRAND PROFILE | a guide in Claude Code | for people who sell services\u003c\/p\u003e\n\u003cp\u003eHow many more evenings will you spend in front of an empty “About me” box? This very week you can have it written down: who you are and why clients should come to you.\u003c\/p\u003e\n","brand":"Pavel Mencl","offers":[{"title":"Default Title","offer_id":64834261025145,"sku":"DIG-PROFIL-OSOBNI-ZNACKY-CESTINA","price":2298.0,"currency_code":"CZK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2615\/3593\/files\/profil-osobni-znacky-jazyk-en.webp?v=1791723224"},{"product_id":"profil-firmy","title":"Business Profile","description":"\u003cp\u003eMonday morning. Starting today, your new colleague is writing the posts and answering questions in your online shop. She asks how the business talks, what it may promise and what to say when someone writes that it is cheaper elsewhere. You know the answer. But it lives only in your head.\u003c\/p\u003e\n\u003cp\u003eEveryone who writes for the business writes it a little differently. The website sounds different from the posts, a reply to a review different from a product description. And the AI that is supposed to help writes text that could belong to any shop on your street.\u003c\/p\u003e\n\u003cp\u003eBusiness Profile is a guide in Claude Code. It asks about your business and your offer: why the business exists, who it sells to, what makes it different and how you talk about what you sell. It keeps asking until you give a concrete example, not a general phrase. From your answers it writes a brandbook: the document that you, your colleagues and AI all write from, in one voice.\u003c\/p\u003e\n\u003ch2\u003eWho Business Profile is for\u003c\/h2\u003e\n\u003cp\u003eFor anyone who sells goods, services or bookings and wants customers to come for the offer. It does not matter whether you have a company or work as a sole trader, or whether you sell under a shop name or your own name.\u003c\/p\u003e\n\u003cp\u003eFor example: a tea online shop, a hair salon, a florist, a guesthouse, a sports hall, a car repair shop, a self-employed plumber, a massage studio.\u003c\/p\u003e\n\u003ch2\u003eWhen Personal Brand Profile suits you better\u003c\/h2\u003e\n\u003cp\u003eWhen you want to present yourself and build a brand on your own name, because customers come for you as a person, for your expertise and reputation. For example: a coach, trainer, consultant, therapist, speaker, sales representative, network marketer, or someone selling in another person's shop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA simple test:\u003c\/strong\u003e if you handed your offer to someone else tomorrow, would the customers keep coming? Yes: Business Profile. No, they come for you: Personal Brand Profile.\u003c\/p\u003e\n\u003cp\u003eFor example, a massage therapist who wants people to come to their studio for massages chooses Business Profile. A massage therapist who wants to be known as an expert, with people coming to them personally, chooses Personal Brand Profile, because it does not matter which studio they work in. What matters is that they are there.\u003c\/p\u003e\n\u003ch2\u003eOne voice for the whole business\u003c\/h2\u003e\n\u003cp\u003eThe owner, marketing and whoever runs social media take words, tone and ready-made sentences from one place. The brandbook says which words you use, which you never use and what to say instead, and how the business talks at the till, in a product description, in a booking confirmation or in a reply to an angry customer.\u003c\/p\u003e\n\u003ch2\u003eIt knows what you must not promise in your trade and country\u003c\/h2\u003e\n\u003cp\u003eAt the start the guide asks where the business operates and looks up the rules that apply to you: claims about cosmetics and food, discounts and crossed-out prices, reviews, the right of withdrawal, booking cancellations, labelling of advertising. You get an overview with sources. Every promise that would break the rules, it rewrites with you into one that is true and allowed.\u003c\/p\u003e\n\u003ch2\u003eAnswers to objections, ready in advance\u003c\/h2\u003e\n\u003cp\u003e\"It's cheaper online.\" \"I'll think about it.\" \"What if I cancel?\" For every objection you hear, you have a calm answer ready, in your voice. The same goes for complaints, returns and grievances.\u003c\/p\u003e\n\u003ch2\u003eWhat to do with the brandbook\u003c\/h2\u003e\n\u003cp\u003eYou paste it into a chat with AI and it starts writing like your business: a product description, a post about something new, a reply to a review, an \"About us\" text. The brandbook is also the basis for your website, automatic replies and other tools. Follow-up products build the website and graphics from it; colours, fonts and photos are covered by Visual Brandbook.\u003c\/p\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eYou drag the file into Claude Code and type \"install this\". The guide takes you through ten areas of questions, one at a time. Everything is saved as you go, you can continue at any time, and the owner can answer the questions about how the business started in a session of their own. Your answers and outputs stay on your computer.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA one-page business profile as a PDF: why the business exists, who it sells to, what makes it different, how it comes across, how it talks, how it presents its offer, five objections with answers.\u003c\/li\u003e\n\u003cli\u003eA brandbook for working with AI: facts about the business and a short version for chats, positioning, customer, character and way of selling, voice and vocabulary, an introduction of the business in one sentence, thirty seconds and two minutes, an \"About us\" text, a bio for each social network, the offer with promises and proof, objections, complaints and cancellations, rules of your trade and country, a bank of topics, and a check for every text.\u003c\/li\u003e\n\u003cli\u003eSeven follow-up steps: competitor research from public data, the business in maps, directories and marketplaces, a library of 15 to 20 objections with practice, templates for your type of business, a check of your website and social networks, a 90-day plan, and a joint review after 90 days.\u003c\/li\u003e\n\u003cli\u003eA user guide as a PDF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA sample from the brandbook\u003c\/h2\u003e\n\u003cp\u003eA made-up business, not a real customer.\u003c\/p\u003e\n\u003cp\u003eKurty Na Výsluní sports hall, Olomouc, Czech Republic.\u003c\/p\u003e\n\u003cp\u003ePositioning: \"For people who want a game after work without phoning around, we are the hall you book in three clicks. Unlike the big centres, the manager here knows you by name and lends you a racket when you forget yours.\"\u003c\/p\u003e\n\u003cp\u003eWords: we say \"court\", \"come and play\", \"free slot\"; never \"exclusive\" or \"last available slots\" when that is not true; instead of \"cancellation fee\" we say how much we refund and until when.\u003c\/p\u003e\n\u003cp\u003eObjection: \"There's one closer to me.\" Answer: \"I understand. Here you park right in front of the hall, and your court is guaranteed even at six on a Tuesday evening.\"\u003c\/p\u003e\n\u003ch2\u003eHow much you save\u003c\/h2\u003e\n\u003cp\u003eOtherwise this work is done by a brand strategy consultant and a copywriter.\u003c\/p\u003e\n\u003cp\u003eBrand strategy from a consultant: from about €600 for one brand.\u003c\/p\u003e\n\u003cp\u003eBrandbook texts from a copywriter (introduction of the business, \"About us\" text, bio, a sample offer description, answers to objections and complaints), roughly five standard pages at about €60 to €120 each: about €300 to €600 for one business.\u003c\/p\u003e\n\u003cp\u003eTogether from about €900. Business Profile costs the price shown on this page, once.\u003c\/p\u003e\n\u003cp\u003eRates from the published price lists of Czech consultants and copywriters (monikaaron.cz\/cenik, jaroslavvoldrich.cz\/cena-copywritingu), converted from Czech koruna at an approximate rate, as of 11 October 2026. The number of pages is our estimate.\u003c\/p\u003e\n\u003ch2\u003eLicence\u003c\/h2\u003e\n\u003cp\u003eThe licence is for one person and one profile, meaning one shop or business as it presents itself. Several shops under one name are one profile; each additional name and each franchise shop is another profile. The licence is used when the profile is created, that is when you confirm the business name at the start of the interview. At the end of the interview you confirm everything once more and can correct the name once, as long as it is the same business; then the profile is locked. Edits to the profile of the same business do not count. You can add more profiles as an Additional Licence for Your Product. When you buy the same product again, the price is reduced by 20 %. You can buy it right in this cart or any time later under the same account or e-mail address. Each licence is one profile, and nothing needs to be reinstalled. An agency or freelancer buys the product separately for each client, in the client's name. Only the person who created the brandbook edits it; anyone else in the business who is to work with the product needs a team licence, which we arrange individually. Websites and online shops built from the product carry in their footer the short sentence \"We built this website ourselves, with no technical skills, thanks to Pavel Mencl's products.\" with a link to the shop, and automated e-mails a similar sentence about the automation; invoices do not (Art. VIII a of the Terms and Conditions).\u003c\/p\u003e\n\u003ch2\u003eWhat you need\u003c\/h2\u003e\n\u003cp\u003eA Windows or Mac computer, a Claude Pro or higher plan and an internet connection. You can download the Claude desktop app for free from claude.com\/download. Everything else, including the tool for making PDFs, the product installs by itself. On this page you choose the language of the product. Your e-mail, the download and the whole guide will be in that language.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eI'm self-employed without a company and sell under my own name. Is this for me?\u003c\/em\u003e Yes, if you want to present your offer. The test in \"Who Business Profile is for\" will help you decide.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eI'm not the owner, I handle marketing. Can I do it?\u003c\/em\u003e Yes. You can mark the questions about how the business started and its values for the owner, who answers them in a session of their own. If your answers differ, the guide shows you the difference and writes only the agreed wording into the profile.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOur business operates outside the Czech Republic.\u003c\/em\u003e The guide speaks your language and looks up the rules, authorities, maps and marketplaces for the country where the business operates. The brandbook is written in your language, and Claude uses it to write in any language you communicate in.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWill it write my posts and website?\u003c\/em\u003e Business Profile collects and recommends: you get the brandbook, ready-made material and a bank of topics. You write the texts from them yourself with AI, or follow-up products do it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhat happens to my answers?\u003c\/em\u003e Your answers, the profile and the brandbook stay as files on your computer. Customer stories go into the outputs only with the customers' consent. The conversation itself is processed by the Claude service under the terms and privacy settings of your account.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDo I need technical skills?\u003c\/em\u003e No. You drag the file into Claude Code and type \"install this\".\u003c\/p\u003e\n\u003cp\u003eBUSINESS PROFILE | a guide in Claude Code | for shops, businesses and sole traders who sell goods, services and bookings\u003c\/p\u003e\n\u003cp\u003eNext time your new colleague writes for the business, she won't need to ask. She just opens the brandbook.\u003c\/p\u003e","brand":"Pavel Mencl","offers":[{"title":"Default Title","offer_id":64848898916729,"sku":"DIG-PROFIL-FIRMY","price":2298.0,"currency_code":"CZK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2615\/3593\/files\/profil-firmy-jazyk-en.webp?v=1791723217"},{"product_id":"dalsi-licence-k-vasemu-produktu","title":"Additional Licence for Your Product","description":"\u003cp\u003eYour café is all set up and it works. And there is a new idea in your head: a coffee roastery under a different name. Or you coach people and are starting to teach pottery under another name on the side.\u003c\/p\u003e\n\u003cp\u003eA new brand needs its own profile in the product. You already have the product installed and you know how it works.\u003c\/p\u003e\n\u003cp\u003eThe Additional Licence for Your Product adds a profile to a digital product you already own. You choose the product in the menu next to the buy button. One licence is one extra profile, and one profile is one brand, business or candidate. What counts as one profile in a particular product is stated in that product's licence.\u003c\/p\u003e\n\u003cp\u003eThe licence only applies to a product you bought under the same account or e-mail address. That is why you buy it after signing in to that account, or together with the product in the same cart.\u003c\/p\u003e\n\u003ch2\u003eNothing to reinstall\u003c\/h2\u003e\n\u003cp\u003eWhen you create another profile in Claude Code, the product asks the licence server by itself, and the server already knows your new number of profiles. You download nothing and carry on where you left off.\u003c\/p\u003e\n\u003ch2\u003eA better price when you buy again\u003c\/h2\u003e\n\u003cp\u003eWhen you buy the same product again, the price is reduced by 20 %. You can see the price of the licence for the selected product next to the menu.\u003c\/p\u003e\n\u003ch2\u003eAs many profiles as you need\u003c\/h2\u003e\n\u003cp\u003ePut as many copies in the cart as you want profiles. Each copy is one profile, and you can buy more licences again and again, for the same product and for others.\u003c\/p\u003e\n\u003ch2\u003eWhat happens with the new profile\u003c\/h2\u003e\n\u003cp\u003eThe new profile goes through the whole journey in the product just like the first one, and you get the same outputs for it as for the first one.\u003c\/p\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eChoose the product you want the licence for, and the number of copies.\u003c\/li\u003e\n\u003cli\u003eSign in with the account you bought the product with, and pay.\u003c\/li\u003e\n\u003cli\u003eYou receive an e-mail confirming how many profiles you now have in total.\u003c\/li\u003e\n\u003cli\u003eIn Claude Code, start the product as usual and begin a new profile. Buying and the confirmation take a few minutes; the new profile then takes as long as the first one.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOne extra profile in the selected product for each copy purchased.\u003c\/li\u003e\n\u003cli\u003eFor each additional brand, the same outputs the product gives for the first profile. You will find the overview with the product.\u003c\/li\u003e\n\u003cli\u003eA confirmation e-mail in the language you shop in, with your new number of profiles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eExample\u003c\/h2\u003e\n\u003cp\u003eA made-up person, not a real customer.\u003c\/p\u003e\n\u003cp\u003eJana runs the café Pod Lipou and has the Business Profile with one profile. She is opening a roastery called Zrnko. She buys one licence and chooses the Business Profile in the menu. In Claude Code she says she wants to start a new business, and the product replies: \"You have bought 2 licences for the Business Profile, so you can create 2 profiles (1 left).\"\u003c\/p\u003e\n\u003ch2\u003eHow much you save\u003c\/h2\u003e\n\u003cp\u003eCompared with another copy of the whole product: a price reduced by 20 % for each profile.\u003c\/p\u003e\n\u003cp\u003eCompared with the work of consultants, copywriters or agencies for one more brand, much more again. You will find the breakdown of rates with each product.\u003c\/p\u003e\n\u003ch2\u003eLicence\u003c\/h2\u003e\n\u003cp\u003eThe licence applies to the same person and the same customer account as the product you buy it for: one extra profile for each copy purchased, one profile for one brand, business or candidate, and edits to the profile of the same brand do not count. A profile counts in the same way as in the product itself, and a confirmed name cannot be changed. The licence covers only your own brands and businesses; an agency or freelancer buys the whole product for each client in the client's name and with the client's billing details, and then buys another profile for themselves or for another business of the client as an Additional Licence for Your Product. A cancelled or refunded order removes the licence again, and the profile that belongs to it is closed until the licence is paid again. Nothing is deleted. The same terms and conditions apply as for the product (Art. VIII a).\u003c\/p\u003e\n\u003ch2\u003eWhat you need\u003c\/h2\u003e\n\u003cp\u003eA product from the menu next to the button, bought under the same account or e-mail address and installed in Claude Code. Nothing else.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhich products can I buy the licence for?\u003c\/strong\u003e For every product you see in the menu next to the buy button. When a new product is added, the licence for it appears there too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI don't have the product yet. Can I get two profiles right away?\u003c\/strong\u003e Yes. Put both the product and the Additional Licence for Your Product in your cart; it works in one order.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI bought the product under a different e-mail address.\u003c\/strong\u003e Send us the order numbers of the product and of the licence, and we will pair them by hand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I have to reinstall the product?\u003c\/strong\u003e No. The product recognises the new number of profiles by itself.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use the profile for a different brand later?\u003c\/strong\u003e No. Once the name is confirmed, the profile belongs to that brand for good. Edits to the profile of the same brand are free.\u003c\/p\u003e\n\u003cp\u003eADDITIONAL LICENCE FOR YOUR PRODUCT | for every product in the menu next to the button | one profile per copy | price reduced by 20 % when you buy again\u003c\/p\u003e\n\u003cp\u003eWhen the next idea comes, you already have the product for it. Just add a profile.\u003c\/p\u003e","brand":"Pavel Mencl","offers":[{"title":"Personal Brand Profile","offer_id":64851413434745,"sku":"DIG-LICENCE-PROFIL-OSOBNI-ZNACKY","price":1838.0,"currency_code":"CZK","in_stock":true},{"title":"Business Profile","offer_id":64851413467513,"sku":"DIG-LICENCE-PROFIL-FIRMY","price":1838.0,"currency_code":"CZK","in_stock":true},{"title":"Candidate Brand Profile","offer_id":64851413500281,"sku":"DIG-LICENCE-PROFIL-POLITIKA","price":1838.0,"currency_code":"CZK","in_stock":true},{"title":"Visual Brandbook","offer_id":64910119993721,"sku":"DIG-LICENCE-VIZUALNI-BRANDBOOK","price":1838.0,"currency_code":"CZK","in_stock":true},{"title":"Reach Plan","offer_id":64910499381625,"sku":"DIG-LICENCE-REACH-PLAN","price":1838.0,"currency_code":"CZK","in_stock":true},{"title":"Your Website","offer_id":64916646986105,"sku":"DIG-LICENCE-VLASTNI-WEB","price":3660.0,"currency_code":"CZK","in_stock":true},{"title":"Business Server","offer_id":64918919577977,"sku":"DIG-LICENCE-VLASTNI-SERVER","price":3660.0,"currency_code":"CZK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2615\/3593\/files\/dalsi-licence-k-vasemu-produktu-jazyk-en_5a68e866-e04f-4aff-9b50-827486b9e706.webp?v=1792254465"},{"product_id":"reach-plan","title":"Reach Plan","description":"\u003cp\u003eTuesday, ten in the evening. You filmed a video, wrote a caption, posted it on Instagram and then once more on Facebook. In the morning you check: 112 views, two hearts, one of them from your mum.\u003c\/p\u003e\n\u003cp\u003eYou don't know whether to post more often or differently. Whether videos work, or carousels. And every article you read says something else and is half a year old.\u003c\/p\u003e\n\u003cp\u003eReach Plan is a guide in Claude Code that first works out with you what your account is for, who it is for and what you offer that nobody else does. Then it checks online the current rules of Instagram and Facebook, of your country and of your industry, and builds a 90 day plan. And every week it looks at the real numbers with you and adjusts the plan.\u003c\/p\u003e\n\u003ch2\u003eA plan based on data, not on gut feeling\u003c\/h2\u003e\n\u003cp\u003eReach Plan always proposes the most effective rhythm the data supports: a video every day, three carousels a week, Stories daily. It doesn't shrink it to the time you have. Instead you get a production system: two filming days a month, one longer video cut into six to ten short ones, templates, a scheduler and a split of the work. If you want a smaller rhythm, the decision is yours. The guide shows you once what the numbers say, and then follows your lead.\u003c\/p\u003e\n\u003ch2\u003eIt knows what you may not do in your country and industry\u003c\/h2\u003e\n\u003cp\u003eThe networks change their rules every few months, and every country has different laws. The guide looks them up for you: what may be promised about health or money, what details must be on your profile, when you may pay for ads and when not (for example political ads on Meta in the EU). Every rule comes with a source and a date. Whatever cannot be verified is marked \"verify\" in the plan.\u003c\/p\u003e\n\u003ch2\u003eA plan that learns from your numbers\u003c\/h2\u003e\n\u003cp\u003eOnce a week you send screenshots of your insights. The guide compares what was planned with what happened, finds the three best and the three weakest posts and adjusts the next week. After four and eight weeks it recalculates the whole plan. It doesn't go by the number of followers but by how many people watched your videos to the end, shared them and saved them.\u003c\/p\u003e\n\u003cp\u003eEvery day, whenever you ask, it tells you what to post that day, what to reply to and what to prepare for tomorrow. After 90 days it reviews the whole period, checks the rules, platform news and competitors again and builds the plan for the next 90 days. And so it goes on, so the account keeps growing.\u003c\/p\u003e\n\u003ch2\u003eWhat happens with the plan next\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYou film from the ready scripts for the first week and then from the calendar.\u003c\/li\u003e\n\u003cli\u003eThe content week by week, scripts, carousel images in your brand colours and captions are produced by the follow up product Content Studio. It can also be bought on its own.\u003c\/li\u003e\n\u003cli\u003eIf you have a brandbook from Personal Brand Profile, Business Profile or Candidate Brand Profile and the Visual Brandbook, Reach Plan finds them by itself and the interview is shorter.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eYou unzip the ZIP from the email, drag the START HERE file into Claude Code and type \"install\". The installation takes 5 to 15 minutes and installs everything it needs by itself, including Python for making PDFs.\u003c\/p\u003e\n\u003cp\u003eAn interview in eight blocks, about 60 to 90 minutes. The guide always asks one thing at a time and everything is saved as you go, so you can continue another time.\u003c\/p\u003e\n\u003cp\u003eIf you already have an account, you send screenshots of your insights for the last 30 days. The guide diagnoses why your reach is growing or falling, and you hear the first findings halfway through the interview.\u003c\/p\u003e\n\u003cp\u003eChecking the rules online, 10 to 15 minutes.\u003c\/p\u003e\n\u003cp\u003eA one page strategy. You approve it, and only then the plan and everything else are made.\u003c\/p\u003e\n\u003cp\u003eA check of the numbers every week, a recalculation after 4 and 8 weeks.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA one page strategy as a PDF: goal, who it is for, the one idea of the account, positioning against competitors, topics, rhythm, path to the goal, rules and what to measure.\u003c\/li\u003e\n\u003cli\u003eA diagnosis of your account, if you already have one, with what to fix right away in the preparation week.\u003c\/li\u003e\n\u003cli\u003eA 90 day plan as a PDF in three phases: find what works, double it, amplify it. With a production system, a split of roles, the path to your goal calculated backwards and an honest estimate of whether the goal is realistic.\u003c\/li\u003e\n\u003cli\u003eIn the plan, 5 to 8 accounts suitable for collaboration and a short invitation message that you send them yourself.\u003c\/li\u003e\n\u003cli\u003eThe words your audience searches for, placed in your profile, captions and carousels.\u003c\/li\u003e\n\u003cli\u003eA calendar for the first 30 days as a table for Excel, Google Sheets and Numbers.\u003c\/li\u003e\n\u003cli\u003e30 content ideas with a hook, a format and a call to action.\u003c\/li\u003e\n\u003cli\u003eProfile setup for Instagram and Facebook, ready to paste: name, bio, link, highlights, pinned posts, buttons and the details your country requires.\u003c\/li\u003e\n\u003cli\u003eAn ads plan as a PDF, if you have a budget and the rules allow ads: objective, budget calculation, dates and three text variants for each block.\u003c\/li\u003e\n\u003cli\u003eA tracking sheet.\u003c\/li\u003e\n\u003cli\u003eThe first week of content, ready to film: 7 video scripts with captions for Instagram and Facebook, 3 carousels with the text of every slide, 3 photo posts for Facebook, Stories for 7 days, a shot list for the first filming day, hooks for the second week and a list of the places where you add your own numbers.\u003c\/li\u003e\n\u003cli\u003eA free gift for an email address and four welcome emails, if you don't have them yet.\u003c\/li\u003e\n\u003cli\u003eThe weekly check and a recalculation of the plan after 4 and 8 weeks.\u003c\/li\u003e\n\u003cli\u003eThe groundwork for the follow up Content Studio, so it doesn't have to ask again.\u003c\/li\u003e\n\u003cli\u003eA guide as a PDF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSample from a strategy\u003c\/h2\u003e\n\u003cp\u003eA made up person, not a real client: Jana, a pottery workshop in Olomouc, sells mugs in her online shop.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoal:\u003c\/strong\u003e 40 orders a month from the online shop by 31 January 2027.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe one idea of the account:\u003c\/strong\u003e \"You see every mug from my workshop come to life from a lump of clay.\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePositioning:\u003c\/strong\u003e Jana's workshop helps people who are furnishing their first flat to have things with a story at home by showing the whole making process. Unlike a mug from a department store, you know whose hands made it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWho it is for:\u003c\/strong\u003e Petra, 34, is furnishing her first own flat and wants things at home that have a story.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRhythm:\u003c\/strong\u003e a video every day, three carousels a week, four Stories a day; no face needs to be shown, hands and clay are enough.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePath to the goal:\u003c\/strong\u003e video, comment DILNA, a message with an invitation to the kiln opening, email, online shop. Estimate: 25 to 35 orders a month, the goal of 40 is realistic only with ads in December.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRules:\u003c\/strong\u003e with a discount, state the lowest price of the last 30 days; for tableware, details about the material.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow much you save\u003c\/h2\u003e\n\u003cp\u003eOtherwise the same work is done by a social media specialist. We count the scope of the licence, that is one profile.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA social media strategy from a freelancer: about 330 to 490 € for one strategy.\u003c\/li\u003e\n\u003cli\u003eA weekly check of the numbers and adjustment of the plan as a one hour consultation at about 80 €, 12 weeks: about 980 €.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTogether about 1,300 to 1,470 € for one profile. Reach Plan costs the price shown on this page, once.\u003c\/p\u003e\n\u003cp\u003eRates from the published price list of a Czech freelancer on freelance.cz, as of October 2026, converted from Czech crowns at an approximate exchange rate. The number of consultations is our estimate.\u003c\/p\u003e\n\u003ch2\u003eLicence\u003c\/h2\u003e\n\u003cp\u003eFor one person and one profile per purchased copy, one profile for one brand. Edits and recalculations of the plan for the same brand do not count. The licence is used when the profile is created at the start of the interview. At the end of the interview you confirm once that everything is right, and you can correct the brand name once, for example a typo or the form your customers know. Another business is another profile. The plan and the outputs stay on your computer. You get another profile by putting more copies in the cart, or by buying the Additional Licence for Your Product later. The installed Reach Plan recognises the purchase by itself.\u003c\/p\u003e\n\u003ch2\u003eWhat you need\u003c\/h2\u003e\n\u003cp\u003eA computer with Windows or a Mac, a Claude Pro account or higher and an internet connection. You can download the Claude desktop app for free from claude.com\/download. The product installs everything else by itself. You set up Instagram and Facebook and publish the content yourself; the guide never logs into your accounts. You choose the language of the product on this page. The guide speaks your language and prepares the campaign in the language of your audience.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eI already have Claude. Why don't I just write the plan with it myself?\u003c\/strong\u003e Without the guide, Claude answers in general terms and differently the second time. Reach Plan gives it a method: eight blocks of questions, built in knowledge about Instagram and Facebook with verification dates, a list of what to check for your country and industry, the path to your goal calculated backwards, finished outputs as PDFs and tables, and a weekly check that remembers the previous weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI don't have time to film a video every day.\u003c\/strong\u003e That is why the plan includes a production system: two filming days a month and one longer video cut into six to ten short ones. And if you decide on a smaller rhythm, the guide respects your decision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I have to show my face?\u003c\/strong\u003e No. The account can be built on hands, process, voice or product. The plan takes that into account from the start.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen will I see the first result?\u003c\/strong\u003e If you already have an account, you hear the first findings of the diagnosis halfway through the interview. You get the strategy after the interview and the rule check, and the plan and the first week of content right after you approve it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy not a calendar template for a few euros?\u003c\/strong\u003e A template is the same for everyone. Reach Plan builds the plan from your goal, your numbers and the rules of your country, and adjusts it every week according to the real results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill you promise me a number of followers or sales?\u003c\/strong\u003e No. The guide calculates the path to your goal backwards and tells you honestly whether it is realistic and within what range. It never makes up numbers and never buys followers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need money for ads?\u003c\/strong\u003e No. The plan works with a zero budget too. If you have a budget, you get an ads plan only for posts that have already proven themselves, and only where the rules allow it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it also suitable for a political campaign or a nonprofit?\u003c\/strong\u003e Yes. The guide keeps an eye on the rules for political ads and on supporters' consent. It covers only Instagram and Facebook, though.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat happens to my answers?\u003c\/strong\u003e Answers and plans stay as files on your computer. The conversation itself is processed by the Claude service under the terms and privacy settings of your account. You send insights as screenshots, never passwords.\u003c\/p\u003e\n\u003cp\u003eREACH PLAN | guide in Claude Code | 90 day Instagram and Facebook campaign\u003c\/p\u003e\n\u003cp\u003eAfter one interview you will have a plan that tells you what to film this week and why. You can start whenever it suits you.\u003c\/p\u003e\n","brand":"Pavel Mencl","offers":[{"title":"Default Title","offer_id":64910264500601,"sku":"DIG-REACH-PLAN","price":2298.0,"currency_code":"CZK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2615\/3593\/files\/reach-plan-jazyk-en.webp?v=1792249505"},{"product_id":"vlastni-web","title":"Your Website","description":"\u003cp\u003eMonday morning, coffee and an email from a client: \"Do you have a website I could look at?\" You send a link to Facebook and your address on a map. Again.\u003c\/p\u003e\n\u003cp\u003eYou wanted a website last year. But with a web designer you never know what exactly you will pay, and website builders left you after two evenings halfway through setting up the domain and DNS.\u003c\/p\u003e\n\u003cp\u003eYour Website is a guide in the Claude desktop app. Together with you it sets up hosting at Forpsi, email on your domain, a WordPress website and nightly backups. Claude clicks in the browser next to the chat and explains every step in plain words. You only do what is yours: passwords, consents and the payment.\u003c\/p\u003e\n\u003ch2\u003eEverything is yours\u003c\/h2\u003e\n\u003cp\u003eThe domain, hosting, mailboxes and backups are in your own account. No platform holds you and you pay nobody for the right to change your website.\u003c\/p\u003e\n\u003ch2\u003eA website your way, with no extra charge for every change\u003c\/h2\u003e\n\u003cp\u003eYou choose the look from three designs in one picture, with your photos and your sentences. If you like none of them, more come. After the build you go through the finished website and say what you want differently, for example \"move this picture more to the right\". Claude redoes it and asks again until the website is exactly as you want it.\u003c\/p\u003e\n\u003ch2\u003eEmail that does not end up in spam\u003c\/h2\u003e\n\u003cp\u003eA mailbox like info@yourdomain.com on your phone and your computer. Claude checks the SPF, DMARC and DKIM records by which other servers recognise that a message really comes from you. Messages from the form on your website arrive in the same mailbox.\u003c\/p\u003e\n\u003ch2\u003eWhat next with the website\u003c\/h2\u003e\n\u003cp\u003eThe website is finished and runs with no further costs for the guide. Whenever you later write \"add a page\", \"replace a photo\", \"back up the website\" or \"update WordPress\", the guide does it. For bookings, invoices and newsletters the product Server follows on.\u003c\/p\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eYou drag the file into the Claude app and write \"install this\". Then five parts: the account and the order at Forpsi, mailboxes, WordPress with a certificate, the brief and the build of the website, backups and the handover. The account, the order and the mailboxes take one sitting. Forpsi issues the certificate in about half an hour, and a domain transfer from another provider takes from ten minutes to several days depending on the domain ending; meanwhile you do not have to do anything. Everything is saved as you go, and you continue with the command \/web.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAn account at Forpsi (or you use your own) and a hosting order by the number of websites, or a package with a new domain; with a domain elsewhere also its transfer.\u003c\/li\u003e\n\u003cli\u003eMailboxes on your domain with the space divided between them, set up on your phone (iPhone with a QR code, Android following a guide) and with an address for password recovery.\u003c\/li\u003e\n\u003cli\u003eVerified SPF, DMARC and DKIM.\u003c\/li\u003e\n\u003cli\u003eWordPress in your language and time zone, without sample content, with readable page addresses.\u003c\/li\u003e\n\u003cli\u003eA free certificate and redirection to https (the padlock in the browser).\u003c\/li\u003e\n\u003cli\u003eMail from the website through your mailbox, verified with a test email.\u003c\/li\u003e\n\u003cli\u003eA brief for the website from your answers, or from your Business Profile, Personal Brand Profile or Candidate Brand Profile and Visual Brandbook, if you have them.\u003c\/li\u003e\n\u003cli\u003eThree look variants in one picture, as many rounds as you need.\u003c\/li\u003e\n\u003cli\u003eYour own theme in the colours and fonts of the website, with the fonts stored on the website (no Google Fonts).\u003c\/li\u003e\n\u003cli\u003ePage texts in your voice, for your approval beforehand.\u003c\/li\u003e\n\u003cli\u003eThree to five pages and a privacy policy.\u003c\/li\u003e\n\u003cli\u003eA contact form with protection against robots, without third-party plugins, verified with a test message.\u003c\/li\u003e\n\u003cli\u003ePhotos resized for the web, with descriptions for search engines and for people who cannot see.\u003c\/li\u003e\n\u003cli\u003eA check of the look on a phone, a tablet, a laptop and a large monitor.\u003c\/li\u003e\n\u003cli\u003eYour round of comments, until the website is exactly as you want it.\u003c\/li\u003e\n\u003cli\u003eThe first backup right after the installation, a backup on your computer and a nightly encrypted backup into storage (the last 14).\u003c\/li\u003e\n\u003cli\u003eRestoring the website from a backup when you need it.\u003c\/li\u003e\n\u003cli\u003eAutomatic WordPress updates.\u003c\/li\u003e\n\u003cli\u003eA final check in sixteen points, a clean-up of the files with passwords, and the handover.\u003c\/li\u003e\n\u003cli\u003eA user guide as a PDF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA sample brief\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eAn invented person, not a real client.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eJana, a potter from Olomouc. Website: an offer of services. For whom: \"a woman looking for a gift nobody else will have\". Call to action: Write to me. Pages: Home, Courses and orders, About me, Contact. Opening sentence: \"I throw mugs and bowls to order, and on Saturdays I teach anyone who is not afraid of getting dirty to throw on the wheel.\" Mailbox info@keramika-jana.cz, look variant 2 from the first round.\u003c\/p\u003e\n\u003ch2\u003eHow much you save\u003c\/h2\u003e\n\u003cp\u003eOtherwise the same work is done by a web designer. We count one licence, which means one profile and one website.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA presentation website from a web designer: on average from about €400 per project.\u003c\/li\u003e\n\u003cli\u003eYour Website: the price shown on this page, paid once, which is well below that.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou pay Forpsi separately for hosting, the domain and storage credit, just as with a web designer (in our test in October 2026: hosting with a .cz domain €26.14 including VAT for the first year, hosting alone €18.88 including VAT for the first year, storage credit about €3.50 including VAT for roughly a year; later years cost more according to the Forpsi price list). Average website price according to shopify.com\/cz, as of October 2026, converted from Czech prices to euros at an approximate exchange rate.\u003c\/p\u003e\n\u003ch2\u003eLicence\u003c\/h2\u003e\n\u003cp\u003eFor one person and one profile per purchased copy (one profile = one brand = one website). Changes to the website of the same brand do not count. The licence is used when the brand is created at the start, right after you enter its name. At the end you confirm everything once more and can correct the name once, if it is the same brand; then the name is fixed and a different brand means another licence. You get another profile by putting more copies in the cart, or by buying the Additional Licence for Your Product. A further purchase of the same product comes at a price reduced by 20 %. We arrange a team licence individually. Websites built with the product carry in their footer a sentence that you built the website yourself thanks to Pavel Mencl's products, with a link to the shop (Art. VIII a of the terms and conditions).\u003c\/p\u003e\n\u003ch2\u003eWhat you need\u003c\/h2\u003e\n\u003cp\u003eA computer with Windows (Mac not verified yet), a Claude Pro account or higher and the Claude desktop app, a free download at claude.com\/download. The guide runs only in the desktop app, because you go through the pages together in a browser next to the chat. Also access to your email and the possibility to pay online. Python and other tools are installed by the product itself. You choose the language of the product on this page. The email, the download and the whole guide come in that language.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eDo I need technical skills?\u003c\/em\u003e No. Claude clicks, sets things up and checks them. You enter passwords, give consents and pay, because only you may do that.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDo I have to host at Forpsi?\u003c\/em\u003e Yes, the whole procedure is tested at Forpsi. A domain you have elsewhere is transferred with you. Forpsi is a European provider with prices in euros and Czech crowns; backups are stored in the nearest European country. The guide does not lead you through hosting elsewhere.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDoes Claude see my passwords?\u003c\/em\u003e No. You put passwords into files on your computer, from which scripts take them over, and at the end the files are deleted. You never write a password into the chat.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhat if something goes wrong?\u003c\/em\u003e The website is backed up every night and the guide can restore it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eI already have a website on my domain.\u003c\/em\u003e The guide does not touch a running website until you say what to do with it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow much will I pay Forpsi?\u003c\/em\u003e The guide always shows you the price on the Forpsi page before you pay. Hosting is paid yearly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYOUR WEBSITE | guide in the Claude app | website and email on your own domain | price shown on this page\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNext time you send the client from Monday's email the address of your own website. When you have a quiet evening, write \/web and we start with the Forpsi account.\u003c\/p\u003e","brand":"Pavel Mencl","offers":[{"title":"Default Title","offer_id":64916640792953,"sku":"DIG-VLASTNI-WEB","price":4576.0,"currency_code":"CZK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2615\/3593\/files\/vlastni-web-jazyk-en.webp?v=1792308462"},{"product_id":"vlastni-server","title":"Business Server","description":"\u003cp\u003eEnd of the month. One browser tab with the invoicing program, a second with the automation tool, a third with bookings, a fourth with surveys. Each wants its few euros a month, and the automations have just told you that you have used up your run limit.\u003c\/p\u003e\n\u003cp\u003eYou pay rent for tools that could just as well run on your own server. Only nobody wants to spend evenings tuning a server.\u003c\/p\u003e\n\u003cp\u003eBusiness Server is a guide in Claude Code. It takes you from the account at the hosting provider through the server order to finished invoicing and automations on your domain. It clicks, fills in and checks for you. You type the passwords, pay and confirm.\u003c\/p\u003e\n\u003ch2\u003eInvoices that issue themselves\u003c\/h2\u003e\n\u003cp\u003eInvoice Ninja invoicing with your company details from the business register, your logo, a reminder after the due date and a QR code for payment. Do you have a Shopify store? Every paid order becomes a paid invoice, and its number is written back to the order.\u003c\/p\u003e\n\u003ch2\u003eNo subscription and no limit\u003c\/h2\u003e\n\u003cp\u003eThe n8n automations run on your server, so you do not pay per run. You rent the server in your own name at Forpsi for about €8 a month including VAT. The applications on it cost nothing more.\u003c\/p\u003e\n\u003ch2\u003eYour data at home, the backup off the server\u003c\/h2\u003e\n\u003cp\u003eEvery night the server is backed up and one copy goes, encrypted, to your storage. Only you have its password. Once a week after the backup, invoicing, automations and bookings update themselves to tested versions, and if something does not work, the server rolls back on its own. When something goes wrong, the guide returns the server to the state of a day you choose.\u003c\/p\u003e\n\u003ch2\u003eWhat else will run on the server\u003c\/h2\u003e\n\u003cp\u003eWhat you build with other products runs on the same server too. Everything is backed up along with it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOnline bookings: the customer picks a service and a time, a paid service sends them an invoice, and a cancellation cancels the invoice on its own. On the My bookings page they see their appointments and invoices without a password.\u003c\/li\u003e\n\u003cli\u003eSurveys and forms: the customer scans a QR code on your website, fills them in, and the server processes the answers and sends you the result.\u003c\/li\u003e\n\u003cli\u003eReviews: the customer fills in a form and the automations process the review.\u003c\/li\u003e\n\u003cli\u003eSending e-mails to customers from your own address.\u003c\/li\u003e\n\u003cli\u003eProcessing and sending contracts, forms and documents.\u003c\/li\u003e\n\u003cli\u003eMy Assistant: it picks up your mail on its own and publishes posts on social networks for you.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere you are on the path\u003c\/h2\u003e\n\u003cp\u003eBusiness Profile, Personal Brand Profile, Visual Brandbook, Reach Plan, Your Website, \u003cstrong\u003eBusiness Server\u003c\/strong\u003e, Content Studio, Social, My Assistant.\u003c\/p\u003e\n\u003cp\u003eAfter the profile, the brand, the brandbook, the reach plan and the website, you get a place where all of it starts working on its own. Content Studio, Social and My Assistant build on the server, and most of the other products work with it. What is neglected at the start catches up with you sooner or later, which is why things are built in this order.\u003c\/p\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eDrag the file into the Claude desktop app and write \"install this\". Then write \/server. The guide leads you step by step in a browser next to the chat: account, server order, addresses on your domain, backup storage, installation, invoicing, automations, second factor and a final check. You can do it all in one afternoon, about two hours on average. Most of the time you are just waiting for the payment, the addresses and the installation. You can pause the build at any time; the guide remembers where you stopped.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA guide to building your own server in Claude Code, seven parts from the account to the handover.\u003c\/li\u003e\n\u003cli\u003eInvoice Ninja invoicing at invoice.yourdomain.com: your company from the register, logo, QR payment (in Czech crowns for an account in the Czech Republic, otherwise a QR code for payment in euros), a reminder 3 days after the due date, a blind copy of every invoice to your e-mail.\u003c\/li\u003e\n\u003cli\u003en8n automations at n8n.yourdomain.com, with access to the invoicing.\u003c\/li\u003e\n\u003cli\u003eConnection to a Shopify store: an invoice from every paid order and the invoice number back on the order. Or a connection to a WordPress website.\u003c\/li\u003e\n\u003cli\u003eOptional online bookings at booking.yourdomain.com: services, working hours, e-mail confirmations, an invoice for a paid service, cancellation of the invoice when a booking is cancelled, and a My bookings page.\u003c\/li\u003e\n\u003cli\u003eNightly backups on the server (7 days) and an encrypted copy in storage off the server, with a watchdog that writes to you when a backup does not arrive.\u003c\/li\u003e\n\u003cli\u003eAutomatic updates of invoicing, automations and bookings to tested versions, with a rollback if something does not work.\u003c\/li\u003e\n\u003cli\u003eA second factor in both invoicing and automations.\u003c\/li\u003e\n\u003cli\u003eA server reset and a restore from a backup whenever you ask (\"restore the backup\", \"check the backups\").\u003c\/li\u003e\n\u003cli\u003eA record of the state of the server and all its addresses on your computer, without passwords.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eExample\u003c\/h2\u003e\n\u003cp\u003eA made-up business, not a real customer.\u003c\/p\u003e\n\u003cp\u003eThe pottery studio Hliněnka sells mugs on Shopify and wheel-throwing courses on its website. On Wednesday a customer pays order #1042 for about €37. Within a minute there is a paid invoice 2026000042 with her address in the invoicing, and its number is shown on the order in Shopify. On Thursday another customer books a course for about €28 at booking.hlinenka.cz and gets an invoice with a QR code by e-mail. On Friday he cancels the course and the invoice is cancelled on its own. At 3:40 at night an encrypted backup goes to the storage, and at 4:30 in the morning the watchdog checks that it arrived.\u003c\/p\u003e\n\u003ch2\u003eHow much you save\u003c\/h2\u003e\n\u003cp\u003eWhat you have on your own server and what it would cost a year as a service:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInvoices with a QR payment and a reminder: about €104\u003c\/li\u003e\n\u003cli\u003eAutomations without a limit (contracts, forms, documents): about €247\u003c\/li\u003e\n\u003cli\u003eSurveys and forms: about €143\u003c\/li\u003e\n\u003cli\u003eReviews: about €167\u003c\/li\u003e\n\u003cli\u003eSending e-mails: about €91\u003c\/li\u003e\n\u003cli\u003eOnline bookings: about €220\u003c\/li\u003e\n\u003cli\u003eMy Assistant: about €444\u003c\/li\u003e\n\u003cli\u003eNightly backups off the server: about €259\u003c\/li\u003e\n\u003cli\u003eTotal: about €1,650\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOn your own server you pay less than €105 a year.\u003c\/strong\u003e And that is counting the cheapest basic plans.\u003c\/p\u003e\n\u003cp\u003eDo you have a Shopify store? For orders to issue invoices and collect reviews on their own, you would have to move to the Advanced plan. That is about €3,300 more a year. With the server you do not have to.\u003c\/p\u003e\n\u003cp\u003eIn the first year, add the guide once, at the price shown on this page.\u003c\/p\u003e\n\u003cp\u003ePrices from the published Czech price lists of the services (Fakturoid, n8n, Survio, Judge.me, Ecomail, Reservio, Shopify, Forpsi and others), as of October 2026, converted from Czech crowns to euros at an approximate exchange rate.\u003c\/p\u003e\n\u003ch2\u003eLicence\u003c\/h2\u003e\n\u003cp\u003eFor one person and one profile per purchased copy (one profile = one brand = one server). Further work on the same server does not count. The licence is used when the brand is created at the start, right after you enter its name. At the end you confirm everything once more and can correct the name once if it is the same brand; then the name is fixed, and another brand means another licence and another server. You get another profile by putting more copies in the cart, or by buying the Additional Licence for Your Product, also later under the same account or e-mail and without a new installation. When you buy the same product again, the price is 20% lower. We arrange a team licence individually. Automatic e-mails and pages for your customers carry a short sentence in the footer, for example \"We set up this automation ourselves, with no technical skills, thanks to Pavel Mencl's products.\", with a link to the shop; invoices do not carry it (Art. VIII a of the terms and conditions). We sell the guide, not the software: you rent the server in your own name, and the applications on it are freely available for use in your own business.\u003c\/p\u003e\n\u003ch2\u003eWhat you need\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA computer with Windows or a Mac, the Claude desktop app (free at claude.com\/download) and a Claude Pro plan or higher. The guide runs only in the desktop app, because it goes through the pages with you in a browser next to the chat.\u003c\/li\u003e\n\u003cli\u003eYour own domain and a mailbox on it (for example info@yourdomain.com), at Forpsi, Google or elsewhere. If you do not have them yet, you set them up with the product Your Website.\u003c\/li\u003e\n\u003cli\u003eAn account at Forpsi, or you create one with the guide.\u003c\/li\u003e\n\u003cli\u003eA payment card or account to pay for the server (about €8 a month including VAT, or about €96 a year) and the storage credit.\u003c\/li\u003e\n\u003cli\u003eYour company's account number in IBAN format for the invoices.\u003c\/li\u003e\n\u003cli\u003eOn this page you choose the language of the product. The e-mail, the download and the whole guide come in that language.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eI cannot manage a server. Can I do this?\u003c\/strong\u003e Yes. The guide clicks and fills in; you only enter passwords, codes and payments. The server downloads the system security patches on its own, invoicing, automations and bookings update themselves to tested versions once a week, and backups run every night.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWould it not be easier to buy a ready-made server with n8n, or a subscription?\u003c\/strong\u003e A ready-made server with n8n preinstalled costs from about €33 a month at Czech providers and has no invoicing, bookings or backups off the server. Subscriptions to the same services come to about €1,650 a year, and with limits. Here you pay less than €105 a year for the server, plus the guide once.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat if the server breaks?\u003c\/strong\u003e The guide restores it from a backup to the state of a night you choose. Whatever was created after the last backup is lost, which is why the backup runs every night.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho sees my invoices and data?\u003c\/strong\u003e They are on your server, rented in your name. The copy in the storage is encrypted with a password only you have. Without it nobody can open it. The conversation with the guide itself is processed by the Claude service according to the terms and privacy settings of your account.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI have a Shopify store. Why not Shopify Flow?\u003c\/strong\u003e Flow also runs on the Basic plan, but the action that sends data out to another application unlocks only on the Advanced plan, about €3,300 a year more. The server makes that move unnecessary.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA business outside the Czech Republic?\u003c\/strong\u003e The invoicing supports all countries, currencies and 45 invoice languages. The guide loads the company details from the business register automatically only for a Czech company; elsewhere it fills them in with you. The QR payment in Czech crowns is only for accounts in the Czech Republic; for payments in euros the invoice has a QR code for payment in euros. Please check the tax requirements for invoices in your own country yourself.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it do the accounting?\u003c\/strong\u003e No. The invoicing issues and sends invoices; your accountant or accounting program still does the accounting.\u003c\/p\u003e\n\u003cp\u003eBUSINESS SERVER | a guide in Claude Code | invoicing, automations and backups on your own server | price shown on this page\u003c\/p\u003e\n\u003cp\u003eHow much are you still paying this year for subscriptions to tools that could run on your own server? You build your own server in one afternoon with the guide, and after that you pay only the server rent.\u003c\/p\u003e","brand":"Pavel Mencl","offers":[{"title":"Default Title","offer_id":64918877602169,"sku":"DIG-VLASTNI-SERVER","price":4576.0,"currency_code":"CZK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2615\/3593\/files\/vlastni-server-jazyk-en.webp?v=1792339250"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2615\/3593\/collections\/dlazdice-digitalni-produkty.webp?v=1789751674","url":"https:\/\/www.pavelmencl.com\/collections\/digitalni-produkty.oembed","provider":"Pavel Mencl","version":"1.0","type":"link"}