{"product_id":"vizualni-brandbook","title":"Visual Brandbook","description":"\u003cp\u003eThe morning before a photoshoot, an open wardrobe. The navy blazer, or the grey one? The white shirt, or the light blue one?\u003c\/p\u003e\n\u003cp\u003eYou reach for what you always wear. And in the photo you look tired, even though you slept well.\u003c\/p\u003e\n\u003cp\u003ePeople see you before they read a single word of yours. On a poster, in a preview on a phone, on stage. They make up their minds in two seconds.\u003c\/p\u003e\n\u003cp\u003eVisual Brandbook is a guide in Claude Code. With it you find out which colors suit you, which background makes your photo stand out, what to wear and how to put posts together so that people recognize you at first glance.\u003c\/p\u003e\n\u003cp\u003eNo face for your brand? A company, a shop or a product can present itself with a logo or the product. The brand colors then come from the logo, the product and the profile, and the backgrounds are tested right on them.\u003c\/p\u003e\n\u003ch2\u003eColors you see on your own photo\u003c\/h2\u003e\n\u003cp\u003eThe computer cuts your figure out of the photo and places twenty-four colored scarves under your chin. Your face is never edited, only the color beneath it changes. You see at once in which color your skin comes alive and in which it turns grey. You decide, together with the people who know you. Claude adds a recommendation and says how sure it is.\u003c\/p\u003e\n\u003ch2\u003eBackgrounds you won't blend into\u003c\/h2\u003e\n\u003cp\u003eThe same portrait on sixteen backgrounds, also at the size of a preview on a phone. Dark hair gets lost on a dark background, light hair on a light one. You see where you stand out, and you take away two backgrounds, an accent color and a text color for your posts.\u003c\/p\u003e\n\u003ch2\u003ePosts in your colors\u003c\/h2\u003e\n\u003cp\u003eThe interview turns into post types that fit what you do for a living, and samples with your real photo. When Canva is connected to Claude, it creates templates there in your colors, with your photo without its background. You set up the Brand Kit yourself, following the guide step by step. If your brand has no logo yet, it designs a simple logo with you from the name or a monogram and, with Canva connected, creates it right away.\u003c\/p\u003e\n\u003ch2\u003eWhat to do with the brandbook next\u003c\/h2\u003e\n\u003cp\u003eSend the PDF and the list of photos to have taken to your photographer. Paste the version for AI into a new chat with artificial intelligence, and it will design graphics and check posts by it. Take the page with your colors when you go shopping.\u003c\/p\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eYou drag one file into Claude Code and type \"install this\". Then usually three sessions of about an hour each: the interview and your current photos, testing colors and backgrounds, style and posts. Between the first and the second you take three photos by a window, following the guide. Everything is saved as you go, so you can continue at any time. Without a face for the brand it usually takes two sessions.\u003c\/p\u003e\n\u003cp\u003eSuitable for politicians, entrepreneurs, coaches, doctors, therapists, salespeople and speakers, and for companies, shops and products.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVisual Brandbook as a PDF: your colors as swatches with codes, colors to avoid, a neutral wardrobe base, backgrounds and post colors, sample posts, cuts, glasses and accessories, tips for camera and stage, a photo plan, a draft shopping list and what never to do.\u003c\/li\u003e\n\u003cli\u003eThe same brandbook for working with artificial intelligence, with color codes and ready rules for graphic briefs.\u003c\/li\u003e\n\u003cli\u003eComparison tables of clothing colors and backgrounds on your photo, also at the size of a preview on a phone.\u003c\/li\u003e\n\u003cli\u003eSample posts with your photo in your colors.\u003c\/li\u003e\n\u003cli\u003ePost templates in Canva (with Canva connected Claude creates them, otherwise an exact guide) and a guide to the Brand Kit.\u003c\/li\u003e\n\u003cli\u003eA simple logo as a PNG with a transparent background, if your brand does not have one yet.\u003c\/li\u003e\n\u003cli\u003eA photo guide as a PDF that you can send to whoever takes your photos.\u003c\/li\u003e\n\u003cli\u003eNotes for a stylist, if you want to have the result checked in person.\u003c\/li\u003e\n\u003cli\u003eA user guide as a PDF with examples of photos done right and wrong.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eA sample from a brandbook\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eAn invented person, not a real client.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eJana, a doctor, gives talks for patients. Color type: cool summer, second closest soft summer, medium certainty (the light differed between the photos). Colors yes: navy blue, ash grey, powder pink, lavender. Avoid: mustard and terracotta, petrol blue instead. Post backgrounds: cream for tips, navy for invitations to talks, the accent color raspberry only for dates and links.\u003c\/p\u003e\n\u003ch2\u003eYour photos stay with you\u003c\/h2\u003e\n\u003cp\u003eEverything is processed on your computer and in the conversation with Claude. The edited photos from testing colors are only for you and never go out.\u003c\/p\u003e\n\u003ch2\u003ePersonal consultation\u003c\/h2\u003e\n\u003cp\u003eA borderline case is best checked in person, with real fabrics. We can arrange an online or in-person consultation with a stylist for you individually, outside the scope of this product.\u003c\/p\u003e\n\u003ch2\u003eHow much you save\u003c\/h2\u003e\n\u003cp\u003eOtherwise a stylist determines your colors and style, and you pay by the hour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColor analysis and style consultation with a stylist: about €190 to €310.\u003c\/li\u003e\n\u003cli\u003eA stylist does not make backgrounds, sample posts or Canva templates. A graphic designer charges from about €80 for a set of custom post templates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAn online color analysis from a photo tells you your type, but does not show the colors on your face, the backgrounds or the posts.\u003c\/p\u003e\n\u003cp\u003eVisual Brandbook costs the price shown on this page, paid once, and you get both: colors and backgrounds, sample posts and Canva templates. If you still go to a stylist, you arrive with ready material and shorten the appointment by about three hours. At a rate of about €50 to €80 per hour, that is about €150 to €250.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePrices based on the published price lists of Czech stylists and graphic designers as of October 2026, converted to euros at an approximate exchange rate. The number of hours saved is our estimate.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eLicence\u003c\/h2\u003e\n\u003cp\u003eFor one person and at most one profile per purchased copy (one profile = one brand). The licence is used when the profile is created at the start. At the end of the interview you can correct the name of the same brand once, then the profile is locked. You get another profile by putting more copies in the cart, or by buying the Additional Licence for Your Product. We arrange a team licence individually. The installation file carries your name and order number, so please do not send it to anyone.\u003c\/p\u003e\n\u003ch2\u003eWhat you need\u003c\/h2\u003e\n\u003cp\u003eA computer with Windows or a Mac, a Claude Pro account or higher, and internet. You can download the Claude desktop app for free at claude.com\/download. We assume you have Canva Pro or a higher plan, which is a separate subscription. For the photos, a phone, a white A4 sheet of paper and someone to take your picture. Everything else, including Python and the photo processing program, is installed by the product itself. The guide speaks your language. You choose the language of the product on this page, above the buy button.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eIs the estimate of the color type reliable?\u003c\/em\u003e From a photo it is always only an estimate, mainly because of the light. That is why Claude gives it with a level of certainty, and the comparison with your own eyes on your photo decides. For borderline cases you get notes for checking it in person.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eI don't have Canva Pro.\u003c\/em\u003e The interview, the color testing, the PDF and the version for AI all work without it. You need Canva Pro for the Brand Kit and the templates. Canva offers a free trial.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhere do my photos go?\u003c\/em\u003e They are saved only on your computer and processed there and in the conversation with Claude, under the terms of your account. They are not uploaded to any other app.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIs it suitable for men too?\u003c\/em\u003e Yes. The scarf under the chin stands in for a shirt, a sweater or a tie, and the advice on cuts, glasses and beards is for men too.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eI have nobody to take my photo.\u003c\/em\u003e A phone on a tripod or propped up on books with the self-timer is enough. No close-up selfies, they distort the face.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDo I need technical skills?\u003c\/em\u003e No. You drag the file into Claude Code and type \"install this\". The product installs Python and the photo processing program itself.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eI already have a Personal Brand Profile, a Business Profile or a brandbook from an agency.\u003c\/em\u003e Whatever the Personal Brand Profile or the Business Profile already knows about your brand, Claude takes over by itself and does not ask again. Attach the brandbook from an agency at the start.\u003c\/p\u003e\n\u003cp\u003eVISUAL BRANDBOOK | guide in Claude Code | for personal brands, companies and products | price shown on this page\u003c\/p\u003e\n\u003cp\u003eThe next time you stand in front of your wardrobe, you will know what to reach for. And your photographer will get the brandbook before pressing the shutter.\u003c\/p\u003e","brand":"Pavel Mencl","offers":[{"title":"Default Title","offer_id":64774890226041,"sku":"DIG-VIZUALNI-BRANDBOOK-CESTINA","price":99.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2615\/3593\/files\/vizualni-brandbook-jazyk-en.webp?v=1792232863","url":"https:\/\/www.pavelmencl.com\/en-si\/products\/vizualni-brandbook","provider":"Pavel Mencl","version":"1.0","type":"link"}