Personal Brand Profile

Sunday evening, laptop on your knees and an empty “About me” box on your website. Tomorrow morning three clients are waiting, and once again the text won't get written.

You know how to massage, coach, teach or advise. But nobody ever taught you how to write about yourself.

So your website shows a sentence anyone in your field could have written.

Personal Brand Profile is a guide in Claude Code. It asks about your work and your clients, not about marketing, and keeps asking until you say a sentence that is truly yours. From your answers it builds a brandbook: a document you paste into a chat with AI, and the AI starts writing in your voice.

Sounds like you, not like a catalogue

The brandbook is built on your stories and your words. Even on what you would never say to a client. Your website, a post, a reply to an enquiry or a service description then sound like you, not like the competitor down the street.

Knows what you must not promise in your field

At the start, the guide looks up the rules of your field by itself. A massage therapist must not promise a cure, a financial adviser must not promise returns and a coach must not present coaching as therapy. Every promise that would break the rules is rewritten with you into one that is true and allowed.

A name that is still free

At the end it picks a brand name with you and checks the domain, the name on social media and trademarks.

What to do with the brandbook next

• Ready-made prompts for AI: website text, a post, a reply to a review, a service description for an online shop or a booking system.
• A website brief you can use to build your website yourself, or let the Web product build it for you.
• Colours, fonts and photos are covered by the Visual Brandbook product.

How it works

You drag the file into Claude Code and type “install this”. Ten blocks of questions, three to four hours, spread over several evenings if you like. What is private stays on your computer.

What you get

• Your personal brand profile on one page as a PDF.
• A brandbook for working with AI.
• Nine follow-up steps: competitor research, introduction and bio for your website, social media and directories, a website brief, 24 finished social media posts with design tips, an objection library with practice for your first consultation, client communication templates, a review of your website and social media, a 90-day plan, and after 90 days a joint review: what brought clients and what to adjust in the brandbook.
• A guide as a PDF.

A sample from the brandbook

A made-up person, not a real client.

• Sentence about herself: “I help people who sit at a computer all day so their back doesn't hurt in the evening. I give massages in Brno and I always show you what you can do yourself at home.”
• Words: uses “stiff muscles”, “loosen up”; never “I'll cure”, “miraculous”; instead “eases”, “helps loosen”.
• Objection “That's expensive.” Reply: “I understand. An hour costs 40 euros and you leave with exercises for home, so you don't need to come to me every week.”

How much you save

Otherwise the same work is done by a marketing consultant and a copywriter. We count one profile, that is one brand.

• Brand strategy from a consultant: from about 600 euros excluding VAT.
• 24 social media posts from a copywriter, roughly eight standard pages at about 60 to 120 euros each: about 480 to 960 euros.

Altogether from about 1,080 euros for one profile. Personal Brand Profile is a one-off payment at the price shown on this page.

Rates based on the published price lists of Czech consultants and copywriters, as of October 2026, converted at about 25 Czech crowns to the euro. The number of standard pages is our estimate.

Licence

For one person and one profile per purchased copy, one profile per brand. The licence is used when the profile is created, that is when you confirm the brand name at the start of the interview. At the end of the interview you confirm everything once more and can correct the name once, as long as it is the same brand; then the profile is locked and a different brand means another licence. You can add a profile for another brand as an Additional Licence for Your Product. When you buy the same product again, the price is reduced by 20 %. You can buy it right in this cart or any time later under the same account or e-mail address, and nothing needs to be reinstalled. Websites and online shops built from the product carry in their footer a short sentence that matches the profile, for example “I built this website myself, with no technical skills, thanks to Pavel Mencl's products.”, with a link to the shop, and automated e-mails a similar sentence about the automation; invoices do not (Art. VIII a of the Terms and Conditions).

What you need

A computer with Windows or a Mac, a Claude Pro account or higher, and internet access. You can download the Claude desktop app for free at claude.com/download. Everything else, including Python for making PDFs, the product installs by itself.

Frequently asked questions

Won't it sound like AI? That is why there are so many questions. You answer in your own words, typing or speaking by dictation, and the guide learns from your answers and your texts how you speak: how long your sentences are, how you build them, in which order you put your words, which words you use and which you never use. That is how it writes the brandbook and everything after it. Every text goes through a check before it is published: does it sound like you, and does it contain any phrases typical of AI.

I don't have four hours in one go. No problem. Everything is saved as you go, so you can continue whenever you want, over several evenings if you like.

What happens to my answers? Your answers, profile and brandbook stay as files on your computer. The conversation itself is processed by the Claude service under the terms and privacy settings of your account.

Do I need technical skills? No. You drag the file into Claude Code and type “install this”. The product installs Python and the other tools by itself.

PERSONAL BRAND PROFILE | a guide in Claude Code | for people who sell services

How many more evenings will you spend in front of an empty “About me” box? This very week you can have it written down: who you are and why clients should come to you.