Reach Plan

Tuesday, ten in the evening. You filmed a video, wrote a caption, posted it on Instagram and then once more on Facebook. In the morning you check: 112 views, two hearts, one of them from your mum.

You don't know whether to post more often or differently. Whether videos work, or carousels. And every article you read says something else and is half a year old.

Reach Plan is a guide in Claude Code that first works out with you what your account is for, who it is for and what you offer that nobody else does. Then it checks online the current rules of Instagram and Facebook, of your country and of your industry, and builds a 90 day plan. And every week it looks at the real numbers with you and adjusts the plan.

A plan based on data, not on gut feeling

Reach Plan always proposes the most effective rhythm the data supports: a video every day, three carousels a week, Stories daily. It doesn't shrink it to the time you have. Instead you get a production system: two filming days a month, one longer video cut into six to ten short ones, templates, a scheduler and a split of the work. If you want a smaller rhythm, the decision is yours. The guide shows you once what the numbers say, and then follows your lead.

It knows what you may not do in your country and industry

The networks change their rules every few months, and every country has different laws. The guide looks them up for you: what may be promised about health or money, what details must be on your profile, when you may pay for ads and when not (for example political ads on Meta in the EU). Every rule comes with a source and a date. Whatever cannot be verified is marked "verify" in the plan.

A plan that learns from your numbers

Once a week you send screenshots of your insights. The guide compares what was planned with what happened, finds the three best and the three weakest posts and adjusts the next week. After four and eight weeks it recalculates the whole plan. It doesn't go by the number of followers but by how many people watched your videos to the end, shared them and saved them.

Every day, whenever you ask, it tells you what to post that day, what to reply to and what to prepare for tomorrow. After 90 days it reviews the whole period, checks the rules, platform news and competitors again and builds the plan for the next 90 days. And so it goes on, so the account keeps growing.

What happens with the plan next

• You film from the ready scripts for the first week and then from the calendar.
• The content week by week, scripts, carousel images in your brand colours and captions are produced by the follow up product Content Studio. It can also be bought on its own.
• If you have a brandbook from Personal Brand Profile, Business Profile or Candidate Brand Profile and the Visual Brandbook, Reach Plan finds them by itself and the interview is shorter.

How it works

You unzip the ZIP from the email, drag the START HERE file into Claude Code and type "install". The installation takes 5 to 15 minutes and installs everything it needs by itself, including Python for making PDFs.

An interview in eight blocks, about 60 to 90 minutes. The guide always asks one thing at a time and everything is saved as you go, so you can continue another time.

If you already have an account, you send screenshots of your insights for the last 30 days. The guide diagnoses why your reach is growing or falling, and you hear the first findings halfway through the interview.

Checking the rules online, 10 to 15 minutes.

A one page strategy. You approve it, and only then the plan and everything else are made.

A check of the numbers every week, a recalculation after 4 and 8 weeks.

What you get

• A one page strategy as a PDF: goal, who it is for, the one idea of the account, positioning against competitors, topics, rhythm, path to the goal, rules and what to measure.
• A diagnosis of your account, if you already have one, with what to fix right away in the preparation week.
• A 90 day plan as a PDF in three phases: find what works, double it, amplify it. With a production system, a split of roles, the path to your goal calculated backwards and an honest estimate of whether the goal is realistic.
• In the plan, 5 to 8 accounts suitable for collaboration and a short invitation message that you send them yourself.
• The words your audience searches for, placed in your profile, captions and carousels.
• A calendar for the first 30 days as a table for Excel, Google Sheets and Numbers.
• 30 content ideas with a hook, a format and a call to action.
• Profile setup for Instagram and Facebook, ready to paste: name, bio, link, highlights, pinned posts, buttons and the details your country requires.
• An ads plan as a PDF, if you have a budget and the rules allow ads: objective, budget calculation, dates and three text variants for each block.
• A tracking sheet.
• The first week of content, ready to film: 7 video scripts with captions for Instagram and Facebook, 3 carousels with the text of every slide, 3 photo posts for Facebook, Stories for 7 days, a shot list for the first filming day, hooks for the second week and a list of the places where you add your own numbers.
• A free gift for an email address and four welcome emails, if you don't have them yet.
• The weekly check and a recalculation of the plan after 4 and 8 weeks.
• The groundwork for the follow up Content Studio, so it doesn't have to ask again.
• A guide as a PDF.

Sample from a strategy

A made up person, not a real client: Jana, a pottery workshop in Olomouc, sells mugs in her online shop.

• Goal: 40 orders a month from the online shop by 31 January 2027.
• The one idea of the account: "You see every mug from my workshop come to life from a lump of clay."
• Positioning: Jana's workshop helps people who are furnishing their first flat to have things with a story at home by showing the whole making process. Unlike a mug from a department store, you know whose hands made it.
• Who it is for: Petra, 34, is furnishing her first own flat and wants things at home that have a story.
• Rhythm: a video every day, three carousels a week, four Stories a day; no face needs to be shown, hands and clay are enough.
• Path to the goal: video, comment DILNA, a message with an invitation to the kiln opening, email, online shop. Estimate: 25 to 35 orders a month, the goal of 40 is realistic only with ads in December.
• Rules: with a discount, state the lowest price of the last 30 days; for tableware, details about the material.

How much you save

Otherwise the same work is done by a social media specialist. We count the scope of the licence, that is one profile.

• A social media strategy from a freelancer: about 330 to 490 € for one strategy.
• A weekly check of the numbers and adjustment of the plan as a one hour consultation at about 80 €, 12 weeks: about 980 €.

Together about 1,300 to 1,470 € for one profile. Reach Plan costs the price shown on this page, once.

Rates from the published price list of a Czech freelancer on freelance.cz, as of October 2026, converted from Czech crowns at an approximate exchange rate. The number of consultations is our estimate.

Licence

For one person and one profile per purchased copy, one profile for one brand. Edits and recalculations of the plan for the same brand do not count. The licence is used when the profile is created at the start of the interview. At the end of the interview you confirm once that everything is right, and you can correct the brand name once, for example a typo or the form your customers know. Another business is another profile. The plan and the outputs stay on your computer. You get another profile by putting more copies in the cart, or by buying the Additional Licence for Your Product later. The installed Reach Plan recognises the purchase by itself.

What you need

A computer with Windows or a Mac, a Claude Pro account or higher and an internet connection. You can download the Claude desktop app for free from claude.com/download. The product installs everything else by itself. You set up Instagram and Facebook and publish the content yourself; the guide never logs into your accounts. You choose the language of the product on this page. The guide speaks your language and prepares the campaign in the language of your audience.

Frequently asked questions

I already have Claude. Why don't I just write the plan with it myself? Without the guide, Claude answers in general terms and differently the second time. Reach Plan gives it a method: eight blocks of questions, built in knowledge about Instagram and Facebook with verification dates, a list of what to check for your country and industry, the path to your goal calculated backwards, finished outputs as PDFs and tables, and a weekly check that remembers the previous weeks.

I don't have time to film a video every day. That is why the plan includes a production system: two filming days a month and one longer video cut into six to ten short ones. And if you decide on a smaller rhythm, the guide respects your decision.

Do I have to show my face? No. The account can be built on hands, process, voice or product. The plan takes that into account from the start.

When will I see the first result? If you already have an account, you hear the first findings of the diagnosis halfway through the interview. You get the strategy after the interview and the rule check, and the plan and the first week of content right after you approve it.

Why not a calendar template for a few euros? A template is the same for everyone. Reach Plan builds the plan from your goal, your numbers and the rules of your country, and adjusts it every week according to the real results.

Will you promise me a number of followers or sales? No. The guide calculates the path to your goal backwards and tells you honestly whether it is realistic and within what range. It never makes up numbers and never buys followers.

Do I need money for ads? No. The plan works with a zero budget too. If you have a budget, you get an ads plan only for posts that have already proven themselves, and only where the rules allow it.

Is it also suitable for a political campaign or a nonprofit? Yes. The guide keeps an eye on the rules for political ads and on supporters' consent. It covers only Instagram and Facebook, though.

What happens to my answers? Answers and plans stay as files on your computer. The conversation itself is processed by the Claude service under the terms and privacy settings of your account. You send insights as screenshots, never passwords.

REACH PLAN | guide in Claude Code | 90 day Instagram and Facebook campaign

After one interview you will have a plan that tells you what to film this week and why. You can start whenever it suits you.